STOP Framing "us"

How a select few of "them" are Framing all of "us"

Archive for the tag “Fox news”

Poll-tested, Focus group approved! How Frank Luntz manipulates public perception.

The Motto Frank Luntz uses is “Its not what you say, It’s what people hear.”  What this means to Frank Luntz is that he is not manipulating the public if they choose to believe what he says!

In his “dial sessions” Frank Luntz asks people what their deepest thoughts, feelings and emotions are about whatever issue his corporate masters want him to focus on in order to manipulate public opinion to support their radical agenda of maximizing profit at the expense of the people.

Once he discovers how we really feel about these issues, he attempts to “frame” language in such a way that will bring about support for positions favorable to those who are paying him to manipulate public perception.  This is accomplished by using the feedback he receives from one focus group on another group of unsuspecting people in order to test this language to see how well it works!

Once he is confident, based on visually witnessing his manipulation tactics in action, (seen below) Frank Luntz then runs straight to the corporations, GOP, and other members of the “privileged sector” to brag about how well he did his job, and how effectively the use of certain language can be at manipulating people into supporting an agenda that is detrimental to their own well being.

The following clip is a great illustration of Frank Luntz’s dirty work in action!

Watch how excited he gets (like a kid in a candy store) when he discovers what language will work to manipulate the next batch of people with.

“This is going to work, watch. This will work.”

“I told you, the words work, the words apply to the policy, this is how were going to sell it!”

“LOOK AT THIS”, he says.

He then brags to the person interviewing him, “I will be able to walk to this electricity company on Monday and be able to say to them your policy makes sense and here is the language to explain it.”

The next step Frank Luntz takes to ensure he can effectively manipulate public opinion is to cunningly craft questions using the language that worked in the focus groups to create surveys, or polls to further test these frames.  Interestingly, Vice President Joe Biden is catching on to the GOP’s use of such tactics.  Vice President Biden recently gave a speech on C-span where he called out the GOP for their use of Frank Luntz style poll-tested language to sell Paul Ryan’s “path to prosperity” for the top 1% plan.  After all, he says, “today’s new Republican party is fixed on one thing, additional tax cuts for the very wealthy.”

The feedback Frank Luntz receives from both the poll-tested language and focus groups are later used against the public at large through the right wing echo chamber.  This is where all forces unite, so to speak, against the public, in a well-coordinated fashion to endlessly repeat (ie, echo) the latest batch of Frank Luntz “frames.”  The echo chamber consists of the corporately controlled media, radical right wing talk show hosts, and members of the GOP, all of whom are ‘believers’ in this radical agenda of placing profit over people.

Since this agenda primarily benefits the “privileged sector”, or those in the top 1%, Frank “The Liar” Luntz’s services are required in order to manipulate public opinion in favor of this radical agenda by creating the perception that the status quo of income inequality is somehow good for us, despite actual evidence based research that proves the opposite.  In this sense, the “frames” Frank Luntz ends up crafting are Orwellian in nature, since the exact opposite of what the frame suggests is true!

A prime example is the “liberal media” frame.  In reality, a handful of corporations control the media, including what we read in newspapers, see on television (particularly Fox news), and hear and the radio (90% of which is right wing).  Therefore, what we have in this country is a “corporate media” that benefits the radical right wing, not a media that is controlled by the left, which is what the Orwellian “liberal media” frame suggests.

Mitt Romney “frames” President Obama for his plan to “End Medicare as we know it.”

In an article written by Sam Stein of the Huffington Post, it was reported that Mitt Romney and a radical conservative group 60 Plus, simultaneously launched attacks aimed at President Obama and Senate Democrats for attempting to “end Medicare as we know it.”

Sam Stein pointed out that the most glaring omission in the Mitt Romney attack was “a mention of Romney’s own plan, which would create an optional voucher system for beneficiaries.”  A plan that is, “far more likely to “end Medicare as we know it” than what the president’s proposed.”  An optional voucher system is basically code for privatize it, which would mean that those who would stand the most to gain would be members of the “privileged sector.”

The conservative group 60 Plus focused their attack on the Democrats that are up for re-election in the Senate.  This attack consisted of a television ad accusing Senate Democrats of slashing Medicare benefits.   In reality, “the 60 Plus Association is spending millions of dollars to distract voters from the Republican plan to privatize Medicare which would make seniors pay thousands more for their coverage,” said Matt Canter, spokesman for the Democratic Senatorial Campaign Committee.”

The trick is to literally “frame” the opposition (ie, President Obama and Senate Democrats) for GOP actions to end Medicare, and then endlessly repeat the linguistic frame of “end Medicare as we know it” on Fox news in order to convince as many people as possible that this misinformation is accurate, or should I say “fair and balanced.”

Once this occurs, and enough people are convinced, or duped into believing the George Orwell Party’s lies, then the GOP is free to hand the purse strings of Medicare over to the “privileged sector.”   As a consequence, the money needed to provide for the sick and elderly in America to sustain their daily living will be used to create the latest feeding frenzy in the Wall Street Casino, where only the house wins!

Making sense of the “George Soros” frame: It turn out George Soros is being “framed” for Rupert Murdoch’s actions.

Glenn Beck has persistently attacked George Soros by name, depicting him as the puppet master for everything that is wrong in society, when in fact Rupert Murdoch is to blame.  Glenn Beck is simply “framing” George Soros for Rupert Murdoch’s actions.  Actions that largely benefit the top 1%, or “privileged sector” at the expense of the bottom 99%.

In an interview with Fareed Zakaria, George Soros was asked what he thought about Glenn Beck’s endless pursuit to paint him as the puppet master.  Soros indicated that Glenn Beck is projecting what Rupert Murdoch is doing through Fox news.

Fox news makes a habit out of doing this says Soros, “it has imported the methods of George Orwell, you know – ‘newspeak’, where you can tell the people falsehoods, and deceive them.”

Glenn Beck even goes as far as making the outrageous claim that George Soros literally helped put people in ovens during the holocaust in Nazi Germany when he was just a small boy.  This statement is way out of bounds, not to mention utterly despicable.  However, like other radical right wing talk show hosts, Glenn Beck serves a purpose for the “privileged sector”, which is to use negative language to evoke strong emotions because this tactic works!  The use of emotions is a very powerful motivator, especially when combined with Orwellian newspeak.

A prime example of this tactic working can be seen here, describing how Byron Williams intended to kill people at the ACLU and Tides Foundation after watching Glenn Beck depict George Soros as the puppet master.

It appears that profiting at the expense of the people (which is what George Soros is being “framed” for) is viewed by Bryon Williams, and other believers of the Orwellian right wing “frames” as totally unacceptable, and warrants the motivation necessary to start a revolution in this country.   The problem is that people like Bryon Williams are getting their information, or misinformation from Rupert Murdoch’s Fox news network, and end up placing their anger in the wrong direction!

Interestingly, the motivation to stop the top 1% from further oppressing and exploiting the people in Egypt and Tunisia, for instance, has led to revolutionary uprisings in this region, beginning with the Arab spring.

The same type of motivated behavior aimed at preventing the “privileged sector” from profiting at the expense of the people is also occurring in the United States.  This movement is known as Occupy Wall Street, or 99% vs 1%, and is currently spreading throughout the world!

And of course, all of these movements are being “framed” by Rupert Murdoch’s media empire as a bunch of Socialist, Marxist, and Communist’s, who are trying to wage war against America.

This is how Glenn Beck is “framing” the uprisings all across the globe.

“The war is just beginning”

“Shoot me in the head if they try to change our Government”

“You have to be prepared to take rocks to the head, the other side is attacking”

“There is a coup going on, grab a torch, drive a steak through the heart of the bloodsuckers”

“They are taking you to a place to be slaughtered”

In the end, the radical right wing is attempting to “frame” George Soros for the actions of Rupert Murdoch’s global media empire.  Take a look at Rupert Murdoch discussing his global media enterprise and how he tries to use it to shape public opinion.

When asked if he was using his global media enterprise to shape public opinion in favor of the war, Rupert Murdoch replied, “we’ve tried”, then started to laugh.  He followed this up with, “Clearly public opinion NOW, has grown very, very tired of the whole enterprise.” (emphasis added on NOW)

This is a joke to Rupert Murdoch and his loyal puppets like Glenn Beck and others, who willingly import the methods of George Orwell with the intention of manipulating public opinion to support an ideology that is based on the principle of profit over people, and in the case of war, profit at the expense of people’s lives!

As George Soros put it, “people need to be aware that they are being deceived.”

More proof that Fox news deliberately misinforms its viewers, and WHY watching Fox news leads people to do worse than those who don’t watch any news at all.

A recent study by Fairleigh Dickinson University, known as the PublicMind poll, found that some news leaves people knowing less.

The most revealing highlights of this study were the comparisons made between Fox news viewers and those who don’t watch any news at all.

Fox news viewers were 18 points less likely than those who don’t watch any news at all to know that the people of Egypt overthrew their corrupt Government, and 6 points less likely to know that the people of Syria were not yet successful in overthrowing their corrupt Government.

Dan Cassino, political science professor, and one of the analysts for this PublicMind poll, “Because of the controls for partisanship, we know these results are not just driven by Republicans or other groups being more likely to watch Fox News.  Rather, the results show us that there is something about watching fox News that leads people to do worse on these questions than those who don’t watch any news at all.”

What is it about watching Fox news that grossly misinforms its viewers?

Simply put, Fox “frames” facts!  Here is a brief summary of this framing effect.

–       According to the Fox news network, Liberals are taking money away from hard-working Americans through “tax and spend” policies, and are using the revenues to support “wasteful Government programs” (EPA, FDA, Dept. of Energy) and giving free stuff to “welfare recipients” who don’t deserve it!  Liberals are also bankrupting our country through funding of “entitlement programs” (Social Security, Medicare, Medicaid).

In reality, here are the facts!

Conservative politicians are taking money away from hard-working Americans by favoring a tax policy that continues to lower taxes on the top 1% (while increasing the burden on the bottom 99%)

The revenues generated are going straight to the top 1%, since this elite group now enjoys an historic low 35% tax rate, as opposed to the average rate of more than double this figure throughout the 20th century.

The Environmental protection agency (EPA) and other Government agencies are being “framed” as wasteful, since keeping our air clean to breathe and our water safe to drink is cutting into the profits made by this elite group.

As far as giving free stuff to those who don’t deserve it, billions of taxpayer dollars are given to corporate jet owners, and hundreds of billions of taxpayer dollars are given to dirty energy (oil, coal, gas) companies that don’t need them!

We are not going bankrupt because of providing health care to sick and elderly people in need.  We have a massive deficit because we have continuously lowered the top tax rate on millionaires and billionaires, and because of two unfunded wars president Bush decided to “frame” as necessary to bring freedom to the Middle East.

In the end, there is something about watching Fox news.

Fox is the poster child for the common “frames” being generated by right-wing think tanks and language experts that are used to convince us of an ideology that appears to make sense, but one that is detrimental to our health and well being, as well as our intellect!

As this study shows, such deliberate misinformation by Fox news stands in direct contrast to those who listen to NPR (non-profit radio station), or read the New York Times, for instance, and the best informed people were those who watched Sunday morning news programs.

According to Dan Cassino, “the real finding is that the results depend on what media sources people turn to for their news.”

Bottom line:  We have a choice.  We can continue to be victims of the Fox news framing effect, or we could actually learn something about our country and the world from watching Sunday morning news, listening to NPR, or reading the New York Times.




Jon Stewart shows how Fox news “Frames” Class Warfare

Jon Stewart pointed out the other night on the Daily show how Fox news contributors and guests are actively ‘framing’ class warfare.

According to billionaire Warren Buffet, “While most Americans struggle to make ends meet, we mega-rich continue to get our extraordinary tax breaks, we have been coddled long enough.”

Coddling the rich, ironically, is what Fox news, and other advocates for the top .01 want us to believe about the poor in this country.  Here is just a sample of the framing attempts being made by a host of contributors from Ann Coulter to John Stossel (of all people).

“It is all out war on the productivity class in our society for the benefit of the moocher class”

“The makers and the takers”

“They want to take it from someone else”

“Parasites we have out there depending on Government”

AND my personal favorite from Ann Coulter, “Welfare will create generations of utterly irresponsible animals”

The goal of framing is to constantly repeat the same or a similar message (eg, demonizing the poor) as indicated above, and then, in true Orwellian fashion, take the opposite of this reality (eg, demonize the rich) and attempt to convince people that this frame represents reality.  In other words, “frame” your opposition for your actions, both linguistically and literally.  Thus, demonizing the poor becomes, demonizing the rich!   Watch this clip to see how Fox attempts to frame us.—the-poor-s-free-ride-is-over?xrs=share_copy

Basically, these frames are used to distract all of “us” from the real moochers, takers, and parasites, who have rigged the system to “their” advantage, via manipulating the tax code, corporate welfare for transnational companies, welfare for corporate jets, paying poverty wages, outsourcing jobs, taxpayer-funded bailouts for big banks and austerity measures for all of “us”, and last but not least the 37,000 lobbyists in Washington who help make all this happen.

The bottom line: The ruling class find it necessary to say these things and frame reality in order to distract us from the devastating effects of income inequality that is literally destroying our very way of life.  (see the about section for more on this)

In order for a select few of “them” to buy a corporate jet, a third yacht, and second vacation home in the Hampton’s, all of “us” must suffer.  We end up taking a hit on our salaries, wages, benefits, pensions, extended work hours (unpaid, of course), loss of vacation time.  Some even lose our jobs, our homes, become bankrupt due to rising medical costs, and may find ourselves joining the 1 in 7 Americans who are below the poverty line.   The remaining jobs available are from wal-mart or some other transnational corporation paying poverty wages, which of course necessitate the need for food stamps.  If the select few who own the corporations decided to pay descent union wages, then there would be no need for people to become dependent on food stamps and other government programs that “they” (and those they have convinced with their frames) so eagerly point out as being a moocher or taker dependent on government.

Ironically, the same ruling class who rigs the system to their advantage use their political and economic power that they derive from exploiting all of “us” (particularly our labor) and use it against us via the right-wing echo chamber (fox news and others) to convince us that the very people that are exploited by these practices deserve to be poor because they are inherently lazy and do not wish to work hard.   They are quick to point out the end result of a chain of systemic causes (manipulating the tax code, election rigging, the 37,000 lobbyists in Washington buying off politicians, etc) without ever references how this process began, and why millions of people are joining the ranks of the poor, all thanks to income inequality.

When in reality, the simple truth is that “they” are only extraordinarily wealthy (top .01) because of shady practices, and exploitation of others, seemingly with no empathy whatsoever for the lives they destroy in the process.  To put it in perspective, the top 400 households in this country own more wealth than the bottom 50% of the population, or 154 million people combined!

As Jon Stewart pointed out on his show, the bottom 50% have a combined wealth of 1.45 trillion dollars, and would have to give up half of what they own (which is not much considering most are earning less than 22,350 per year for a family of 4) in order to raise revenue to the tune of 700 billion.

This truly is class warfare when fox news and other advocates of the top .01 are actively supporting the idea that the bottom 50% should pay more rather than close a few loopholes that the real parasites created to siphon off more of “our” tax dollars to “them” in the form of corporate jet subsidies, and other forms of corporate welfare the ruling class enjoy at our expense.  What?

Obviously this is another attempt to frame the public and convince “us” that we should be angry at those who are truly being punished, the poor in this country.

But then again, as Warren Buffet commented, his class is winning the war!

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