Newt Gingrich has certainly come a long way since the early 1990’s when he teamed up with Frank “The Liar” Luntz to craft a memo called, “Language: A Key Mechanism of Control“, which he then circulated to every member of the Republican Party. The primary purpose of this memo was to educate fellow GOP members on how to effectively use language to manipulate voters into supporting legislation that is detrimental to their health and well being. This is accomplished by “framing” issues that are important to the average voter in such a way that demonizes Democratic proposals, (ie, use of negative language) and praising anything put forth by the GOP (ie, use of positive language).
Since then, Newt Gingrich has learned how to perfect this framing technique, or art of manipulation for many of the key issues affecting our livelihood, including how to secure a job (ship them overseas) educating our children, (no need, just reinstitute child labor laws, and have poor kids clean up after the rich kids) providing healthcare to our family members when they get sick (let the for profit insurance companies can handle it) and ensuring our parents and grandparents are taken care of when they retire (take away our safety net by handing over the Social Security purse strings to the Wall Street casino).
In the process of learning how to better himself when it comes to manipulating the rest of us, Newt Gingrich has also become a natural at deflecting attention from his own immoral acts and redirecting the focus on the issues that he wants us to pay attention to by virtue of “framing” them. A classic example can be seen in the opening Presidential debate when he was asked about his “open marriage” request with regards to his ex-wife. His response, taken straight out of the memo was, “I think the destructive vicious negative nature of much of the news media makes it harder to govern this country, harder to attract decent people to run for public office. I’m appalled you would begin a presidential debate on a topic like that.” He cunningly tried to redirect the focus of this reasonable question by using the “liberal media” frame.
Although the issues he “frames” may appear to make sense on the surface, deep down they actually serve to enrich the most privileged members of our society at the expense of everyone else (ie, the people he is framing). This is why Newt Gingrich is scratching his head wondering why he is not the front-runner of his party. After all, he is ahead of his time in the sense that he has learned how to successfully use language to manipulate people into thinking we should reinstate child labor laws, end Medicare, dismantle Medicaid and Social Security, and continue to give our hard-earned money in the form of tax cuts to the upper class in the “privileged sector”, who are benefitting at our expense at every turn. Can you blame him for not wanting to take credit! In his mind, the ruling elite he his helping to enrich owe him at least a spot in the White House.