STOP Framing "us"

How a select few of "them" are Framing all of "us"

Archive for the tag “Frank Luntz”

Poll-tested, Focus group approved! How Frank Luntz manipulates public perception.

The Motto Frank Luntz uses is “Its not what you say, It’s what people hear.”  What this means to Frank Luntz is that he is not manipulating the public if they choose to believe what he says!

In his “dial sessions” Frank Luntz asks people what their deepest thoughts, feelings and emotions are about whatever issue his corporate masters want him to focus on in order to manipulate public opinion to support their radical agenda of maximizing profit at the expense of the people.

Once he discovers how we really feel about these issues, he attempts to “frame” language in such a way that will bring about support for positions favorable to those who are paying him to manipulate public perception.  This is accomplished by using the feedback he receives from one focus group on another group of unsuspecting people in order to test this language to see how well it works!

Once he is confident, based on visually witnessing his manipulation tactics in action, (seen below) Frank Luntz then runs straight to the corporations, GOP, and other members of the “privileged sector” to brag about how well he did his job, and how effectively the use of certain language can be at manipulating people into supporting an agenda that is detrimental to their own well being.

The following clip is a great illustration of Frank Luntz’s dirty work in action!

Watch how excited he gets (like a kid in a candy store) when he discovers what language will work to manipulate the next batch of people with.

“This is going to work, watch. This will work.”

“I told you, the words work, the words apply to the policy, this is how were going to sell it!”

“LOOK AT THIS”, he says.

He then brags to the person interviewing him, “I will be able to walk to this electricity company on Monday and be able to say to them your policy makes sense and here is the language to explain it.”

The next step Frank Luntz takes to ensure he can effectively manipulate public opinion is to cunningly craft questions using the language that worked in the focus groups to create surveys, or polls to further test these frames.  Interestingly, Vice President Joe Biden is catching on to the GOP’s use of such tactics.  Vice President Biden recently gave a speech on C-span where he called out the GOP for their use of Frank Luntz style poll-tested language to sell Paul Ryan’s “path to prosperity” for the top 1% plan.  After all, he says, “today’s new Republican party is fixed on one thing, additional tax cuts for the very wealthy.”

The feedback Frank Luntz receives from both the poll-tested language and focus groups are later used against the public at large through the right wing echo chamber.  This is where all forces unite, so to speak, against the public, in a well-coordinated fashion to endlessly repeat (ie, echo) the latest batch of Frank Luntz “frames.”  The echo chamber consists of the corporately controlled media, radical right wing talk show hosts, and members of the GOP, all of whom are ‘believers’ in this radical agenda of placing profit over people.

Since this agenda primarily benefits the “privileged sector”, or those in the top 1%, Frank “The Liar” Luntz’s services are required in order to manipulate public opinion in favor of this radical agenda by creating the perception that the status quo of income inequality is somehow good for us, despite actual evidence based research that proves the opposite.  In this sense, the “frames” Frank Luntz ends up crafting are Orwellian in nature, since the exact opposite of what the frame suggests is true!

A prime example is the “liberal media” frame.  In reality, a handful of corporations control the media, including what we read in newspapers, see on television (particularly Fox news), and hear and the radio (90% of which is right wing).  Therefore, what we have in this country is a “corporate media” that benefits the radical right wing, not a media that is controlled by the left, which is what the Orwellian “liberal media” frame suggests.


Rachel Maddow Hits the nail on the head and discovers “Framing” is the reason the GOP is pushing radical legislation throughout the country attacking women’s rights.

Rachel Maddow began last nights show discussing Mitt Romney’s flip-flop on what is becoming the highly controversial Blunt Amendment.

When asked about the amendment being put forth by Blunt and Rubio to allow employers to ban female contraception, Mitt Romney replied,  “I’m not for the bill, I’m not going there”, he said in an interview.

Interestingly, when he discovered this particular amendment was part of the Conservatives long-term goal, (discussed below) he quickly released a statement recanting his previous comment, by claiming, “I didn’t understand his question, of course I support the Blunt Amendment.”

The Blunt-Rubio –Amendment would not only allow employers to ban contraception for women, but would also let employers pick and choose what type of health coverage their employees are allowed to receive.   As pointed out by Rachel Maddow, “Your boss decides whether or not you get it!”

There are ALL of these reasons, Rachel says, why Republicans should not pick this fight right, which she explains one by one in turn.

–       Hypocrisy of Republicans flip-flopping on this issue

–       Polling data showing people are against it

–       Distraction from what Republicans should be focusing on, jobs!

Rachel says, “They know all these things.  Why are they doing it anyway?  When they decided to pursue the Blunt amendment in the Senate and lose on it and then keep going on it.  Why are they doing that? “What is it that is more advantageous to them in pursuing all of this stuff, then all of its obvious downsides?”

“I think its framing.  I think it’s the overall long-term conservative goal of framing anything that Democrats are for as a Government intrusion into your life that you are going to resent.”  BINGO!!

She then proceeded to discuss the manipulator himself, Frank Luntz, who advises Republicans what to say and how to say it to convince people to support their radical agenda by framing Democrats for actions the GOP is guilty of committing.  Frank Luntz told republicans, “Don’t be against reform, be against a Government take-over of healthcare, be against Government intrusion into your lives.”

As pointed out by Rachel, if the language used in the healthcare debate worked, then why not use this language for birth control too. “Don’t say its about contraception, don’t say its about women at all, say its about a big Government takeover, say its about Government intrusion, say its about Government pushing its way into your space.”

This is EXACTLY what they are doing.  For a visual of this framing effort in action, take a look at this MUST SEE clip!  Eugene Robinson, political analyst on the program said, “you can’t really claim Government intrusion if your doing the intruding.”

Watch Paul Ryan and Jeff Sessions tag team President Obama’s Budget proposal in a well-coordinated effort to “frame” the public.

Paul Ryan, chairman of the House Budget Committee, and Jeff Sessions, the ranking member of the Senate Budget Committee engaged in a tag team effort to “frame” President Obama for the their party’s failed budget and tax policies, as well as attempt to use framing to convince the American people to vote against their self-interest.

Paul Ryan kicked off this tag team effort with this framing attempt.

“Let me just say this…

we know we have a fiscal crisis in this country,

we know we have a debt crisis in this country,

we know its threatening our way of life, its threatening our economy and

we know we need to do something about it,

Everybody, whether your right or left, knows the sooner you tackle these problems in America the better off everyone is. “

Notice the immediate use and pairing of the words “we know” with fearful “debt crisis” rhetoric.  This type of framing is straight out of Frank “The Liar” Luntz’s playbook, and is designed to make us think what this intentional framing effect wants us to think, which is that everybody knows we have a debt crisis.

In the first three minutes of Paul Ryan’s remarks, he mentioned the language of this “debt crisis” frame numerous times in order to firmly plant this idea in our heads.  Just like in advertising, frames must be repeated several times in order to have an effect.

Here is some of the additional language he used to evoke the “debt crisis” frame.

“He (President Obama) punted on the deficit and the debt”,

“Crushing burden of debt that is coming our way”

“We all have to remember that today’s big deficits mean tomorrows high taxes”

“You can see that we have a title wave of debt”

“The presidents budget doubles the debt in 5 years, and triples it in 10 years”

The effectiveness of using frames to stir up our emotions is a very powerful motivator, as Frank Luntz has discovered while pushing our buttons (pun intended) in his aptly named “dial sessions.”  Frank Luntz uses the information gained in his focus groups, or “dial sessions” against us in the form of deceptive language designed to not only convince us of a false reality, but to anger us enough to do something about it!

What people don’t realize is that their anger is being directed in the wrong place! 

The reason we have a large deficit is primarily due to an unsustainable military budget, and tax cuts for the super-wealthy.  Together, these top two priorities of the George Orwell Party (GOP) backed by Paul Ryan and Jeff Sessions, are significantly increasing our national debt and deficit by transferring wealth from average American citizens to super-wealthy members of the “privileged sector” who believe they are entitled to it!

However, when combined with a half-truth, such as the fact that we do have a high deficit, the language used by Paul Ryan to evoke the “debt crisis” frame has the added power of convincing conservatives and tea-party folks, and possibly independent voters that we need to focus on budget and tax policies that fit the frame (ie, reduced spending for all of “us”, and more tax cuts for “them”).  After all, the frame tells us that we must cut spending since we have a “debt crisis”, and we must give tax cuts to the “job cremators” in order to stimulate the economy.

This is what we have been framed to believe!

The “tax & spend” Liberal frame was Jeff Sessions’s contribution to this tag team effort, and is designed to convince the American people that President Obama and Liberal Democrats are to blame for the current level of debt and deficit we face as a nation.  Nice try!

Since it is becoming painfully clear that the GOP is now the George Orwell Party, let’s take a look at what Paul Ryan’s initial comments really mean.

we know (our insistence on tax cuts for the wealthy and massive military and war spending) led to a fiscal crisis in this country,

we know (our current debt was mostly caused by these 2 priorities),

we know (these budget and tax policies) are threatening our way of life, and threatening our economy and

we know we need to do something about it,

Everybody, whether your right or left, knows the sooner you tackle these problems in America the better off everyone is.

Now it makes sense!

Making the facts fit the frame: Cherry picking biased data to make the claim that union members support “Right to work” legislation.

The National Right to Work Committee, a right wing group, recently cited a single question from an 18-page survey conducted by Frank “The Liar” Luntz as proof that union workers support “right to work” legislation.

For those who are unaware, Frank Luntz is the guy who specializes in the creation and use of deceptive language to convince the general public to vote against their self-interest by supporting bad legislation.

“Here is the question Luntz’ pollsters asked union members across the country…”

Please tell me whether you strongly agree, somewhat agree, somewhat disagree or strongly disagree with the following statement: “Workers should have the right to decide whether to join a union. They should never be forced or coerced to join or pay dues to a union as a condition of employment.”

Responses to this single survey question was offered as proof that 80% of union members agree that right-to-work is the best policy.

Wait a minute!!  Notice the obvious deception in trying to convince us that “right to work” literally means forcing someone to join a union.

Hopefully, people can see that this question is framed in such a way as to practically guarantee the desired response.  Responses that are then used to justify the implementation of a radical piece of legislation that will take away the very rights and freedoms the GOP (George Orwell Party) claim to be in favor of protecting.

It is important to point out this survey conducted by Frank “The Liar” Luntz was commissioned by the National Right to Work Legal Defense Foundation, who’s motto is “Defending America’s workers from the abuses of compulsory unionism since 1968”

With a slogan like this, no wonder why they commissioned a professional liar to make sure their biased “facts” fit the frame.

Radical right wing groups who conjure up and then use this framed data are trying to convince the rest of us to support “right to work” laws because it will make it illegal to force people to join a union.

Think of how absurd this sounds.  The “right to work” frame claims that it is protecting someone’s right to not join a union.   If someone doesn’t want to work for a union, then they simply will not apply for a union position.  Case closed.  No one is forced to work for a union in this country.  (Hence the need for a frame that says otherwise)

In reality, if “right to work” laws pass, our right to work for a union will be taken away, and “we the people” will not be able to join or form a union to protect ourselves against the abuses of vulture capitalism.  So, when these corporate vultures decide to lower our wages, reduce our benefits, phase out our pension plans, and reduce or eliminate safety standards in the workplace, (all of which are occurring in states that have adopted “right to work” laws), we will be defenseless to stop it!

As can be seen by this chart on the National Right to Work Legal Defense Foundation’s website, the radical right wing is winning the war against workers in this country.  The “right to work” frame is being used, along with Frank Luntz’s cherry picked data to systematically take away people’s rights all over the country to join or form unions to protect themselves against the abuses being inflicted upon them in their respective states.



Newt Gingrich holding true to the memo he crafted with Frank Luntz

By now many people are aware of Newt’s Gingrich’s preference for multiple partners while being married, or as his 2nd wife put it, “he wanted an open marriage.”  She should know.  After all, Newt cheated on his 1st wife with her!

Since this story broke right before the South Carolina primary, it was inevitable that he would receive a question regarding the claims made by his 2nd wife.

The question he was asked was, “At a time when you were having an affair, you came to her and asked her for an open marriage.” Would you care to comment on that?

Holding true to the memo he crafted with the help of Frank “The Liar” Luntz, watch how he applies what he learned by completely avoiding the question.  Instead, he resorts to using negative language to blast the commentator for asking the question, and purposely distracts our attention away from his adulterous acts by focusing on the classic “liberal media” frame.

In 1994, Newt Gingrich circulated a memo entitled, “Language: A Key Mechanism of Control.”

This memo describes how Republicans should talk about themselves using positive words such as, moral, lead, courage, reform, vision, success, family, prosperity, and hard-work.

What a coincidence.  Newt Gingrich portrays himself as a family man with morals, who has vision and is able to lead us into prosperity by encouraging hard work.

Interestingly, this memo also describes how Republicans should talk about their opponents by using words that actually describe the behavior of radical conservatives, such as destructive, abuse of power, corrupt, cheat, selfish, greed, intolerant, steal, disgrace, and shame to name a few.

What better way to distract from your radical views and behavior than to ‘frame’ the opposition for your actions.

By the way, Newt Gingrich was the one who led the charge to impeach former President Bill Clinton for actions similar to his own.  Talk about hypocrisy!

On a less serious note, take a look at Stephen Colbert’s take on Newt Gingrich’s immoral behavior.


Watch how Frank Luntz, the guy who lies for a living, manipulates the public.

Who is Frank Luntz?  Briefly, he is the guy responsible for crafting specific language that is intended to guide our thinking in a certain direction.  This language is then repeated over and over on Fox news and other corporately controlled media outlets until others start repeating it and it becomes common knowledge.   This is what is called framing, in a nutshell, and works similar to schemas in psychology.

To see Frank “The Liar” Luntz’s work in action, check out the frame he created to direct our attention away from providing health care to our citizens in favor of thinking that this type of legislation would allow Government to stand between you and your doctor.  (which is precisely what insurance companies do)

This video SAYS it all!  (GOP parrots Frank Luntz)

This isn’t the only frame this guy is responsible for.

Frank “The Liar” Luntz is responsible for much of the misinformation and out-right lies about a host of issues from health care reform, framed as “Government take-over of healthcare”, global warming framed as “climate change”, immigration issues, framed as “illegal immigration” and budget and tax policy, framed as “tax relief”.

These are a few of his latest and greatest hits, revealing how he gets paid to lie for a living, and manipulate the public to hate each other, vote against their self-interest, and perpetuate a system of income inequality that transfers wealth from the middle-class and working poor up to the very people who pay Frank Luntz to lie for a living.

Who are these people?  Those in the top 0.1%, who benefit enormously by exploiting the shit out of us!

With the help of this Liar, we are being manipulated by framing to blame poor people and immigrants for destroying our economy and taking our jobs, to vote against life saving protections of the air we breathe and water we drink, for providing all citizens with healthcare, and to provide corporate welfare and more of our tax dollars to the very corporations and exorbitantly wealth people who stand to benefit by perpetuating all of the lies Frank Luntz helps to create.

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